I won't promise you clients. I'll build the business that gets them.

Because I'd be lying, and I've personally paid £15,000 for that lie. Nobody controls how many clients you close except you. And guaranteed leads are the same trick in different clothes: a lead count is easy to hit when nobody checks what's in it. What I control is the build, so that's what I put my name on. Everything built and live in 14 days, or your money back. If someone promises you an income figure or a guaranteed number of leads, ask them to put a refund guarantee behind it and watch what happens. And if they agree, read the contract line by line before you sign. The promise lives in the ad. The conditions that cancel it live in the small print. My guarantee has one condition, and it's written on this page in plain sight.

You shouldn't, yet. That's exactly why the offer is built the way it is. Your booking page is live and working within 24 hours, long before most of the money is at risk. If the full build isn't live in 14 days you get everything back. And the systems I install are the ones I built and ran for my own coaching business, which you can go and look at right now. I'm asking you to judge the work, not the logo. One more thing. The first three builds are founding builds: founding price, and in exchange I document your build in public and you become the case study.

Each of those is one piece. I build the whole machine, one connected system: personal brand and content, funnels, offers, delivery, retention, CRM and automation. And I diagnose what you actually need first. That's the difference between renting a service and owning a business that runs without you.

If the table up top made you wonder: the number was never the problem. What it bought was. One fixed price for a defined scope, agreed before anything starts. No hourly billing, no surprises, and no number invented before I've seen your business, because quoting blind is guessing and you've read what I think of guessing. The diagnostic call maps what you actually need. If something isn't worth building at your stage, I'll tell you that too.

Proven Format access is instant. Inside 24 hours of kickoff your social strategy is built, so you know what to film that week, and a one-page funnel is live, branded to you, with a form and your calendar link taking real bookings. You move fast, I move fast: the 24 hours start when your answers land, not when the invoice does. The full build is done in 14 days, with a clear check-in at every phase. Nothing disappears into a black box.

No to both. This is done-for-you, end to end. You answer the onboarding questions, review what I build, and get a full walkthrough at handover. The one thing I can't do for you is be on camera. For that, Proven Format hands you the weekly brief: what's working in your niche, why it works, and the script to start from.

No, I write it. Your site, funnels, emails and offer wording are drafted for you, then refined in your voice until it sounds like you. Most builds stall for months because the client gets handed a blank document and asked to fill it in. I take that off you entirely.

Proven, boring-in-a-good-way infrastructure. A professional CRM and automation platform underneath, fast modern hosting for your site, and integrations that just work. You own all of it: accounts, content and data. Nothing is held hostage if we part ways.

Yes. That's exactly who this is built for: a PT with no online presence yet, a hybrid coach, or an online coach with nothing underneath. Building the brand and the backend properly from day one is an advantage, not a luxury. Book a call and I'll tell you honestly if the timing is right.

It keeps running. That's the point. The machine is yours: your accounts, your content, your data, working without me in it. If you want me to stay on, that's the Scale phase. I grow the brand with you, keep the weekly briefs coming, and add new offers and tools as the business grows. If you don't, everything still runs. You're never locked in either way.